Webb20 mars 2024 · This paper aims to apply the theory of planned behaviour to the context of brand love and investigate the influence of several factors on brand love, including attitude towards loving a brand, subjective norm and perceived control factors, namely, the propensity to anthropomorphise and the affordability of the brand. Webb14 feb. 2024 · The theory of planned behavior (TPB) is a cognitive theory by Azjen (1985) that proposes that an individual’s decision to engage in a specific behavior, such as …

An application of the theory of planned behavior to self-care in ...

WebbThis paper adopts an extended theory of planned behaviour (TPB) to explore the influencing mechanism of Chinese consumers' willingness to offset. Willingness to pay (WTP) is also estimated to provide monetary value of willingness. WebbThis study examined the impact of university education support on entrepreneurial intention among higher education students in the Kingdom of Saudi Arabia. The study … spinat smoothie wirkung

Theory of Planned Behavior in SearchWorks articles

WebbThe purpose of this study was to operationalize the constructs of the Theory of Planned Behavior (TPB) to predict the sleep intentions and behaviors of undergraduate college students attending a Midwestern University. Data collection spanned three phases. The first phase included a semi-structured qualitative interview (n = 11), readability by Flesch … Webbtheory planned behavior can be used to understand the brand love, its consequences with their level of brand loyalty, willingness to pay the premium price and increased word of … Webb21 juni 2024 · The theory of planned behaviour (TPB) is one such psychological theory which had been found to predict human behaviour with respect to disease prevention and when applied to interventions can change the outcomes of diseases. Most of the research evidence of TPB-based interventions have been from developed world. spinath 2005